My Story
I spent years working inside tech startups, where fast workflows,
automation, and integrated tools aren't a luxury, they're how the work
gets done. At some point I started noticing a gap: the same systems
that help startups move fast and capture every lead were underutilised
in other sectors.
That's what I do now. I bring that same connected, efficient approach
to SMBs without the need to have your own in-house programmer. I've
seen multiple businesses lose leads to websites that hadn't been
updated in years, treated as an expense rather than an asset. The site
I build is designed to be an asset for your business.
Work Style
Every decision starts with your goals, not assumptions, not trends,
not just what looks good. I use data and analytics to drive design and
choices, and I'll tell you what I think will work and why.
That said, good work isn't purely logical. When creative ideas come up
in the process, we can explore them together, then measure whether
they're working or not.
